Brady Printers Overview and Product Guide

Brady offers an extensive range of printing systems tailored for diverse industrial and workplace applications.

Their range incudes Portable Label Printers such as the M‑series models like M210/211 M510/M511 etc, that allow on‑the‑spot labelling in field or maintenance environments, as well as Sign & Label Printers and Industrial Printers like the i7100/ built for high–volume and durable applications.

Brady Corporation began in 1914 when William H. Brady founded the W. H. Brady Company in Eau Claire, Wisconsin, initially producing promotional calendars, point‑of‑purchase displays, and signage

During World War II, the company pivoted toward industrial applications by developing adhesive wire‑marker cards that could endure extreme conditions, shifting its focus to safety and identification solutions

After going public in 1984, Brady expanded globally through strategic acquisitions, including Seton in 1981 and many others through the 1990s and 2000s. These moves broadened their product portfolio and international footprint

Based on recent estimates, the company employs around 5,700 people across more than 30 countries and reported approximately US $1.34 billion in annual sales

Brady is widely respected across many of the sectors Hilltop serves, from electronics and aerospace to laboratories and manufacturing and, just like Hilltop, delivers high‑performance identification and safety products. Their motto, “When performance matters most,” reflects a corporate ethos built on reliability, innovation, and customer service.

A compact, entry-level benchtop thermal transfer printer designed for cable, component, lab sample, and general identification labelling. It prints at 300 dpi with speeds of over 100 mm/s (≈4 in/s), handling label widths from ~6 mm up to ~112 mm. Key highlights include Ethernet connectivity, compatibility with Zebra and Eltron programming languages, a full-colour LCD interface, real-time clock capability for date/time stamping, and inclusion of an unwinder for larger media rolls.

A rugged, all-in-one handheld printer with 300 dpi resolution and approximate print speed of ~38 mm/s. Supporting a maximum label width of 38.1 mm, it offers crisp thermal transfer printing and a full-colour display. The M510 is part of a range engineered for on-the-spot labelling in industrial, datacom (data communication), lab, electrical, and warehouse settings. It emphasises portability, ease of formatting, and high print quality.

Entry-level handheld portable printer featuring a resolution of 203 dpi and a print speed of approximately 10 mm/s. It supports label widths up to 6.4 mm and includes a monochrome display at 132×64 pixels. The M210 is best suited for occasional labelling tasks such as wire marking, asset tags, and minor identification needs.

The M511 falls within Brady’s all-in-one handheld line. It’s a more advanced, portable thermal transfer printer (~300 dpi) with a roughly ~34 mm/s print speed. It caters to mobile workflows in industrial and data com environments, offering robust in-field label creation.

A handheld Bluetooth-labelled device with 203 dpi resolution and a 15.24 mm/s print speed. Designed for mobile workers who need quick, reliable labelling via wireless connectivity and thermal transfer printing.

An industrial desktop (bench) thermal transfer printer built for high-volume, precision label production. Its superpowers are precision, speed, and serious volume,” handling up to 7,000 labels per day—ideal for demanding operational workflows.

We offer the i7100 in both 300 dpi and 600 dpi versions - with an amazing deal currently on the 600 dpi!

The M610 is a durable, 300 dpi handheld printer, designed for industrial and harsh environments. It offers fast print speeds (50.80 mm/s), wide label capability, rugged construction, and flexible input (keypad, PC, mobile), making it ideal for offices, field service, lab, and safety applications. It handles up to 750 labels/day, supports wide label formatting, and offers military‑grade durability including shock and drop resistance.

Brady printers are built on advanced thermal transfer printing technology, which ensures durable, high-resolution prints that can withstand demanding environments. Many models also offer direct thermal printing options, ideal for fast, cost-effective labelling in less demanding applications.

Brady printers deliver excellent print resolution, typically ranging from 203 dpi in entry-level handhelds to 300 dpi in higher-performance and industrial models, ensuring crisp and legible text, barcodes, and graphics.

Print speeds vary by device, from compact portable printers designed for quick on-the-spot labels, to high-volume industrial printers like the i7100, which can process thousands of labels per day.

Across the range, Brady printers are known for their precision and accuracy, making them particularly effective for barcode labelling, serialised assets, and safety-critical identification. At Hilltop we stock all the above and our team are on hand to answer any questions.